1. What were the options that Uber had at their disposal when dealing with the regulatory challenges they face when entering a new market? What are the pros & cons of each option?
2. How would you expect local taxi operators to Uberâ€s entry into their market(s)? Why?
3. If you were Uber, what would be your approach when entering a new market? Speak specifically to how you would you address (a) regulations, (b) competition, and (c) marketing.
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