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Advert Pretesting|1Topic: Advert PretestingStudent name:Instructor:Institution:Date of submission:Advert Pretesting|2Thesis StatementAdvert testing provides an important diagnostic function for marketers as to the likelysuccess of an advert campaign. The paper will discuss the merits of advert testing before ultimatelaunch in the market.DiscussionAdvert pretesting can assist companies to make a difference in the market. The essence ofadvertising is to assist advertising organizations to select successful advertising in order to sellmore in the market. Pretesting aids marketers to solve complex marketing problems.Pretestingwill assess the commercial impact of sales in the market. Itwill monitor the role ofadvert in enhancing brand equity. The fitness of an advert to business strategy and optimaleffectiveness in the market is tested.Advert pretesting will measure ...


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