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Tourism and Technology Application (Chapters 3 & 4)Tutorials for the week 11-15-04-2020Weight 10 % of overall gradePlease read the case study and answer the questions below;InstructionsYour main sources of collecting information to answer the questions are;1.2.3.4.Your Personal knowledge,Case study,Online search,Course notes.Please note the following;1. Providing general answers just by copying from the slides or from the website is notacceptable and will not be awarded any grade as you have to provide real data and insights.2. Do not share your work with other students as they might copy it and both of you will benegatively impacted.Case Study: Sabre HoldingsSabre Corporation is a giant in the travel industry, providing the technologies that make manytrips possible. The company stretches back to a partnership between American Airlines and IBMin the late 1950s, which created the first computerized airline reservation system. According tocompany lore, the history of Sabre began in 1953 when the two Smiths, C. R. Smith, presidentof American Airlines, and Blair Smith, a senior sales representative for IBM, met on an AmericanAirlines flight. A conversation about the challenges of automating airlines led to a system makingreal-time airline reservations data available electronically to travel agents. The project requiredover US $40 million of initial investment in research and development before the experimentalsystem went online in 1960. The ...


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