Running Head: CSR1Case Study #5: New Belgium Brewing: Engaging in Sustainable Social ResponsibilityNameInstitutionDateCSR2IntroductionThe New Belgium is working hard to ensure that it deals with efficient usage of waterand wastage, landfill waste, energy consumption and emission of greenhouse gases. They believethat is the only way to make their production efficient while at the same time being friendly tothe environment. To ensure this is easily achieved, the company is using energy savingalternatives. This is evidenced by some of the company factories using wind-powered energy toreduce CO2 emissions. Whether New Belgiums concentration on social responsibility gives itthe main competitive advantage for the company.How the Company Minimizes Energy ConsumptionThe most significant solar panel is in Colorado, and it is said to be producing more than200 kilowatts. This further helps the company to reduce consumption of energy. The steamcondenser is employed in NBB to enable capturing and reusing of hot water used in companyproductions. This usage is meant for new brewing and heating of tile floors and deicing thedocks. The company also uses energy efficient brewing kettles in their facility lighting. Theirfacility also allows natural lighting in the day time. The energy efficient kettle reduces energyused during peak hours (Oman News Agency, 2012).Why the Organization gains competitive advantagesI strongly agree with the idea that the company's ...
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