Use the case and SPSS data set to answer the questions below.

Case Study

Data Set

1a. What is the management decision problem for Dell?1b. What
is the research problem for Dell?

2. Create one data visualization each using best practices in
a frequency analysis using SPSS to illustrate the demographic
profile (age, income, education and gender) associated with the
respondents. Interpret the results—state in a sentence.

3. Using a frequency analysis and the appropriate
measure of central tendency (remember variables are properly scaled
in the data file), for questions 4 and 5 using the data in the SPSS
file and the questionnaire to guide you, are consumers satisfied
with Dell and are they likely to recommend Dell? Interpret the
results—state in a sentence.

4. Question 2a asks respondents what things people can do
online. Are men and women (q14) different in what they do online?
What is the Null Hypothesis, Ho and what is the Alternative
Hypothesis Ha? Indicate only the areas where you can reject
the Null Hypothesis. What statistical test informs your answer?
Interpret the results—state in a sentence.

5. Question 8.13 asks respondent agreement about Dell’s
technical support. Are men and women (q14) different in their
opinion about Dell’s technical support? What is the Null
Hypothesis, Ho and what is the Alternative Hypothesis Ha? Can
you reject the Null Hypothesis. What statistical test informs your
answer? Interpret the results—state in a sentence.

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